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Outer Studio
Work
Services
About
Insights
Animated sequence showing a red car entering a roundabout, yielding to a white car, then driving out of the roundabout.
Contact
Person using a laptop showing a modern apartment building design on the screen.Person using a laptop showing a modern apartment building website, holding a cup near a small table.

Modernist brand identity and web design

Modernist is a new residential development by Orner, located outside the city centre and positioned for a pragmatic urban audience. The task was not to elevate the project through prestige, but to build a clear, credible identity aligned with its location, price point, and audience expectations.

Animated sequence showing a red car entering a roundabout, yielding to a white car, then driving out of the roundabout.
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Dark background with abstract faint grid lines and partial large transparent letters and shapes.
Blue and brown striped fabric sofa armrest with matching cushion next to a wooden table with a vase

The positioning is grounded in rational living. It prioritises clear layouts, predictable spatial logic, and the removal of visual and verbal noise. Modernism here operates as a method rooted in function and efficiency.

Stack of magazines titled Modernist with a building courtyard on the cover, placed on a wooden table.
Minimalist furniture set with two wooden chairs, a round wooden table, a small yellow table, and a white paper lantern.
Three Instagram posts from modernist: brown sofa, person writing on grass, and empty wooden shelves

The visual system was designed with a contemporary urban audience in mind. Graphic elements support orientation and structure rather than drawing attention to themselves. The system functions as a flexible, living framework that adapts naturally across different contexts and touchpoints.

The word 'modernist' styled with parentheses replacing the letter 'o' on a pale yellow background.
White card with text m(o) partially visible in blue shirt pocket.
Three vertical panels: yellow with a modern chair, wood-paneled room with beige sofa, and red with hands on green surface.
Laptop on brown leather couch displaying a modern housing project website with images of buildings.
Text in large font with smiling mouth image inside parentheses, font named Roobert Regular.
Color swatches labeled Lilac, Dark Lilac, Butter Yellow, Matcha Green, Red, and Pastel Red stacked vertically.
Services
Art Direction
Brand identity
UX/UI
Development

The objective of the website was to support decision-making. It communicates the project clearly, presents apartments in a logical structure, and guides users toward contact without unnecessary steps.

The solution follows the same principles as the project itself. A clear structure, restrained visuals, and predictable navigation make the site easy to understand and use.

Modern residential apartment buildings with beige and white facades under a partly cloudy sky.
Modern residential building exteriors and an interior room with a decorative partition and large window.
Mobile page showing FAQ about apartment purchase with questions on project end and parking features in Lithuanian.
Modern apartment buildings with balconies and a playground with children and adults outside.

Modernist kalba apie gyvenimą, kuris užpildo erdvę. Apie kasdienybę, judėjimą, spalvas ir aiškų planavimą, be dirbtinio prestižo.

Map background with a building photo and incomplete text 'm( )dernist' overlayed near a location marker.
A webpage showing a residential area with several modern apartment buildings and green spaces.
Modern apartment buildings with balconies near a curved road under a cloudy sky at sunset.
Apartment listing table with filters for house, rooms, floor, direction, area, price, and status availability.
Floor plan of an apartment building highlighting unit A110: 3 rooms, 72.07 m2, priced at 324,004 euros.
3D floor plan of apartment A241 with 3 rooms, balcony, and outdoor space, priced at 324,004 euros.
Four mobile screens show apartment listings, floor plans, details, and a 404 error page in Lithuanian.

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Vilius Vaicius
Co-Founder, CEO

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hello@outer.studio

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Vilnius Tech
Person using a tablet displaying a business website with a team photo and navigation options.