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Outer Studio
Work
Services
About
Insights
Animated sequence showing a red car entering a roundabout, yielding to a white car, then driving out of the roundabout.
Contact

Šiaurės Licėjus brand identity refresh and web design

The visual identity and website for Šiaurės Licėjus were developed around the values of Nordic education, including curiosity, independence, creativity, equality, and a strong sense of community. The direction translates the school’s approach to learning through exploration into a bright, warm, and engaging visual language, with light becoming a metaphor for knowledge, discovery, and growth.
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The result is a clear and recognisable identity that balances openness and creativity with the structure and professionalism of an educational institution. Across the identity and digital experience, the system creates a welcoming environment for children while giving parents a sense of trust and clarity.

Animated sequence showing a red car entering a roundabout, yielding to a white car, then driving out of the roundabout.
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The brand assets draw from the shapes of the Šiaurės Licėjus logo, transforming them into subtle fields of light. Used as a background element, they add recognition, movement, and depth while keeping the identity clean and refined.

The graphic element was designed as a flexible system that can adapt across different formats and communication channels.

Aurora imagery reflects both the school’s Nordic approach and its phenomenon based educational philosophy. The imagery uses soft transitions and lighter tones, supported by calm turquoise and neutral backgrounds, with green and orange used sparingly as accents to bring energy and depth.

The goal was to redesign Šiaurės Licėjus’s website to better communicate the breadth of its educational offering and its Nordic approach to education.

The challenge was bringing together the school, kindergarten, multiple locations, and a wide range of extracurricular activities in a way that remained clear and easy to navigate for parents. The website needed to communicate the school’s approach to children’s development while making key information, locations, activities, and contact points easy to find.

Services
Brand strategy, positioning
Visual identity system
Website Design
Web development
CMS development
Web maintenance

The website carries the new visual identity into the digital environment through the use of its graphic elements, colour palette, and typography. The result is a warm and engaging digital experience that reflects the school’s character while keeping the interface clear and functional.

Clear navigation, structured content, and accessible contact points make key information easy to find and navigate for parents. Cards and content blocks help organise locations, activities, and educational offerings into clear, digestible sections.

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Vilius Vaicius
Co-Founder, CEO

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