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Outer Studio
Work
Services
About
Insights
Animated sequence showing a red car entering a roundabout, yielding to a white car, then driving out of the roundabout.
Contact
Tablet on a blue chair showing a school website with children raising hands in class.Tablet on textured surface shows happy children raising hands in classroom and Lithuanian text about learning.

Šiaurės Licėjus brand identity refresh and web design

The visual identity and website for Šiaurės Licėjus were developed around the values of Nordic education, including curiosity, independence, creativity, equality, and a strong sense of community. The direction translates the school’s approach to learning through exploration into a bright, warm, and engaging visual language, with light becoming a metaphor for knowledge, discovery, and growth.
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The result is a clear and recognisable identity that balances openness and creativity with the structure and professionalism of an educational institution. Across the identity and digital experience, the system creates a welcoming environment for children while giving parents a sense of trust and clarity.

Animated sequence showing a red car entering a roundabout, yielding to a white car, then driving out of the roundabout.
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Radial chart with five blue lines extending from a center point on a light background.
Dark abstract background with intersecting lines and two faint dashed circles near the center.

The brand assets draw from the shapes of the Šiaurės Licėjus logo, transforming them into subtle fields of light. Used as a background element, they add recognition, movement, and depth while keeping the identity clean and refined.

Book titled 'Užrašinė Mokytojams' on a light wooden surface with soft shadows.

The graphic element was designed as a flexible system that can adapt across different formats and communication channels.

Six educational cards showing children, northern lights, and text about Northern education principles and practices.
Computer screen on desk showing a webpage about day camps for kids with an outdoor group photo.
Typography sample showing Macan brand type with regular and stencil accent fonts and character sets.

Aurora imagery reflects both the school’s Nordic approach and its phenomenon based educational philosophy. The imagery uses soft transitions and lighter tones, supported by calm turquoise and neutral backgrounds, with green and orange used sparingly as accents to bring energy and depth.

Tablet screen showing Šiaurės Licėjus logo and text about parents' survey results for 2024-2025.
Older woman teaching a young girl who watches closely as she writes with a pink pen on paper.
Color palette with shades of gray, turquoise, blue, orange, and green with HEX, RGB, CMYK codes.
Open laptop on round table showing a Lithuanian webpage about a sensory lab summer camp for kids.

The goal was to redesign Šiaurės Licėjus’s website to better communicate the breadth of its educational offering and its Nordic approach to education.

The challenge was bringing together the school, kindergarten, multiple locations, and a wide range of extracurricular activities in a way that remained clear and easy to navigate for parents. The website needed to communicate the school’s approach to children’s development while making key information, locations, activities, and contact points easy to find.

Website homepage with school sections, informal education, news, testimonials, and contact info in Lithuanian.
Services
Brand strategy, positioning
Visual identity system
Website Design
Web development
CMS development
Web maintenance
Children and adults gathered outdoors in a wooded area at a day camp with trees and sunlight.
Child in winter coat and hat holding a snowball and orange snow toy outdoors in snowy park.
Large group of people standing and waving outside a modern glass building with a school logo.
Group of young children watching and reacting with curiosity to smoke or vapor.
Mobile screens showing a school website with info on gymnasium, robotics, emotional learning, and camps.
Smartphone on wood table displaying a webpage about innovative teaching methods with a photo of people.
Group of children outdoors clapping and playing with two adults leading the activity.

The website carries the new visual identity into the digital environment through the use of its graphic elements, colour palette, and typography. The result is a warm and engaging digital experience that reflects the school’s character while keeping the interface clear and functional.

Website page showing progymnasium education for grades 5-8 with registration button in Lithuanian.
Group of children and a teacher sitting on floor in circle with cards in a classroom.
Website section about a school day with images of a child with an umbrella and kids learning with a teacher.
Three children sitting cross-legged on stage wearing sweaters and microphones, watching attentively.
School contact info cards: left with students tossing graduation caps; right with modern school interior and slide.

Clear navigation, structured content, and accessible contact points make key information easy to find and navigate for parents. Cards and content blocks help organise locations, activities, and educational offerings into clear, digestible sections.

Website menu with school sections and photo of children using binoculars for an activity.
UI with cards showing chess school, pool info, fees checklist, registration button, and daycare contact.

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Profile of a young person with short hair and round glasses wearing a black turtleneck.
Vilius Vaicius
Co-Founder, CEO

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Smartphone on white desk displaying green and purple screen with text 'Big ideas, our way'.