Outer Studio

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Outer Studio
Work
Services
About
Insights
Contact

Oliver Cabell e–commerce website

Oliver Cabell stands out in the high-end shoe market by combining traditional, high-quality shoe-making with honest, ethical practices. The brand was created to shake up the luxury world, offering well-made shoes at fair prices. It appeals to shoppers who care deeply about the quality, the look, and the values behind what they buy.

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In an industry dominated by established brands with deep roots and vast resources, Oliver Cabell sought to distinguish itself not just through its products but also through its digital presence. The challenge was to craft a web design that reflected the brand's core values: transparency, quality, and innovation, while ensuring an intuitive shopping experience.

Services
Art direction
UX/UI
Development

Our journey with Oliver Cabell began with a thorough exploration of the brand's values. We aimed to capture the core of Oliver Cabell's story – the craftsmanship, the ethical sourcing, and the quality of their footwear.

"We’ve been incredibly impressed with Outer Studio. Value to price is amazing."

Scott Gabrielson
Oliver Cabell, Founder & CEO

By integrating Oliver Cabell's story of honesty, quality, and skill into their online presence, we created a website that's more than just a place to shop. It's a destination for customers who care about the story behind what they're buying.

The product page welcomes visitors with a clean, uncluttered layout, directing focus to the craftsmanship of the shoes. Each product page tells a story – not just of the shoe itself but of its journey from concept to creation, highlighting the artisans behind each pair.

Discovery
5 days

Conducting client interviews and deep diving into the target demographic. Grasping the hurdles faced by users and their viewpoints. Ideating appropriate solutions through collaborative brainstorming.

Design
32 days

Executing the proposed solutions and concepts for the web design. Crafting graphical elements for the website interface. Establishing a design framework for application in development.

Product
45 days

Creating the design framework and working closely with the development team. Conducting quality assurance on ongoing projects. Crafting marketing materials for advertising efforts.

Post-launch, Oliver Cabell saw a significant uplift in engagement metrics and online sales. The redesigned website not only elevated the brand's digital footprint but also enhanced the customer journey.

Take the next step with us

CONNECT FOR COLLABORATION

Book a time for a short call to discuss the possibilities of working together.

Vilius Vaicius
Co-Founder, CEO

Book a meeting

Book a meeting

Contact

hello@outer.studio

hello@outer.studio

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