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Outer Studio
Work
Services
About
Insights
Animated sequence showing a red car entering a roundabout, yielding to a white car, then driving out of the roundabout.
Contact
Person holding a tablet displaying an online store page for white men's Low 1 sneakers priced at $275 with size options and product details.

Oliver Cabell e–commerce website

Oliver Cabell stands out in the high-end shoe market by combining traditional, high-quality shoe-making with honest, ethical practices. The brand was created to shake up the luxury world, offering well-made shoes at fair prices. It appeals to shoppers who care deeply about the quality, the look, and the values behind what they buy.

Animated sequence showing a red car entering a roundabout, yielding to a white car, then driving out of the roundabout.
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Oliver Cabell website homepage featuring a spring sale banner with women's and men's sneakers and buttons to shop women or men.

In an industry dominated by established brands with deep roots and vast resources, Oliver Cabell sought to distinguish itself not just through its products but also through its digital presence. The challenge was to craft a web design that reflected the brand's core values: transparency, quality, and innovation, while ensuring an intuitive shopping experience.

Product page for Oliver Cabell Low 1 White sneakers showing multiple angles, features, and color options.
Services
Art direction
UX/UI
Development
Person wearing white sneakers and dark pants sitting by a window with legs crossed.
Side view of a minimalist white men's sneaker named Low 1 priced at $220 with US sizes shown from 5 to 15 in a product page layout.
Collage of mobile app screens showing Oliver Cabell luxury footwear website with shoe listings, reviews, product details, and shopping options.

Our journey with Oliver Cabell began with a thorough exploration of the brand's values. We aimed to capture the core of Oliver Cabell's story – the craftsmanship, the ethical sourcing, and the quality of their footwear.

Oliver Cabell online store filter menu showing selected style options Low 1, GAT, Drivers, Demi; color options including white, blue, black, gray, brown, neutrals, red, green, orange, pink, silver; size options from 5 to 15 with size 10 selected.
Side view of three low-top leather sneakers in beige, black, and black-and-white colors.
Close-up images of white hybrid running shoes showing the side profile with laces and the textured sole, highlighting features like breathability, odor inhibition, optimal traction, tour approval, and waterproof qualities.
Oliver Cabell website menu displaying categories for men and women including sneakers, loafers, boots, jewelry, clothing, and accessories with product links and prices.

"We’ve been incredibly impressed with Outer Studio. Value to price is amazing."

Scott Gabrielson
Oliver Cabell, Founder & CEO
Collage of black and white images showing stages of handmade shoe production including leather cutting, sewing, shaping, molding, and polishing, alongside a mountain landscape.
Two pairs of luxury sneakers, one white and one black with silver, worn by people seated indoors, alongside a close-up of a polishing machine buffing a shoe sole.

By integrating Oliver Cabell's story of honesty, quality, and skill into their online presence, we created a website that's more than just a place to shop. It's a destination for customers who care about the story behind what they're buying.

Interior and exterior views of Oliver Cabell SoHo New York store featuring shoe displays, leather seating, and store contact details.
Website page titled Ethical Manufacturing with images of leather hides hanging, a polishing machine in use, a mountain over water, shoe molds, a raised hand, rolled fabric, birds flying, and children playing at sunset.
Woman sitting on the floor wearing a beige suit, black cap, blue turtleneck, and silver-black sneakers.

The product page welcomes visitors with a clean, uncluttered layout, directing focus to the craftsmanship of the shoes. Each product page tells a story – not just of the shoe itself but of its journey from concept to creation, highlighting the artisans behind each pair.

Men's white Low 1 sneaker with a minimalist design and rubber sole displayed on a product page.
Discovery
5 days

Conducting client interviews and deep diving into the target demographic. Grasping the hurdles faced by users and their viewpoints. Ideating appropriate solutions through collaborative brainstorming.

Design
32 days

Executing the proposed solutions and concepts for the web design. Crafting graphical elements for the website interface. Establishing a design framework for application in development.

Product
45 days

Creating the design framework and working closely with the development team. Conducting quality assurance on ongoing projects. Crafting marketing materials for advertising efforts.

Popup offering 50% off with options to select Yes or No, thanks.
Size calculator interface asking for athletic shoe size in UK with size 7.5 selected and buttons for next and back.
Discount code input field with code SPRING23 applied and a green message showing a $60.00 savings.
Menu with featured categories: Best Sellers, New Arrivals, and Sale; sneaker styles listed with icons: Low 1, Vegan 481, Jabbar High, Runner, Court, GAT, Demi, Low 2, Sliders; and a link labeled View All Sneakers.
Login form with fields for email address and password, a submit button, a link to reset forgotten password, an error message saying 'Incorrect email or password,' and an option to register.
Post-launch, Oliver Cabell saw a significant uplift in engagement metrics and online sales. The redesigned website not only elevated the brand's digital footprint but also enhanced the customer journey.
Light gray grid lines with dotted vertical lines on a white background spaced evenly.

Take the next step with us

CONNECT FOR COLLABORATION

Book a time for a short call to discuss the possibilities of working together.

Vilius Vaicius
Co-Founder, CEO

Book a meeting

Book a meeting

Contact

hello@outer.studio

hello@outer.studio

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